The Hollies is open!

We are welcoming visitors back to the Lace Guild Museum and are opening Wednesdays to Fridays.


Our priority remains the safety of staff and visitors and social distancing measures will be in place. Visits are by appointment only via the link below...

The Hollies is based at 53 Audnam, Stourbridge, DY8 4AE and will be open to the public on designated days. The library, shop and ground floor exhibitions will be accessible to visitors but under current restrictions the rest of the building remains closed.

Opening Hours

Every Wed to Fri: 10am-3pm Please book your tickets using the button at the top of this page - visits by appointment only during COVID-19

We are again opening on some Saturdays​, please see individual exhibitions for dates.

Visitors with special needs are asked to contact The Hollies in advance, so that we can make sure the right staff and facilities are available. See below for more information.

Entrance Fees Free entry, donations gratefully received!

Lace Identification When booking a visit, please request 'lace identification' so you can be matched to a volunteer with the skills to identify lace or give information on the lace you bring in.

Museum Reserve Collection Please make an appointment in advance if you wish to see or study items from the Museum's Reserve Collection.


Social Distancing​ Signage around The Hollies will encourage you to keep your social distance from other visitors and Lace Guild volunteers and staff. We will be limiting entry numbers into the building for safe social distancing.

Payments We are accepting cash and card payments in our library for items bought in the shop. Please pay by card where possible to help avoid contact.

Events In-person events are due to resume later in the year, so please keep checking the Events page. Assessment schemes for varying levels of proficiency will also return.

Did you know? You can book an appointment to view lace-related artefacts from our Permanent Collection or visit our library... When you book your visit to The Hollies, remember to ask what is on offer, and make a day of it!

If you have any questions or concerns, please email or call 01384


We look forward to welcoming you soon!

Getting to The Hollies

Car The Hollies is on the A491 between Stourbridge and Wolverhampton. The name of the road is Audnam. The front door faces the main road; the back door and small car park are reached from an entrance on Junction Road.

From the south or east: leave the M5 at junction 4 and take the A491 to Stourbridge; continue on the A491. When you join the ring-road, keep in the outside lane (Wolverhampton exit), go through the third main set of traffic lights and over the brow of the hill, The third little road on your left you will find Junction Road, turn here and immediately turn right.

From the north, leave the M6 at junction 12, take the A5 towards Telford then turn left at the first roundabout towards Wolverhampton on the A449. Follow this through Wolverhampton then take the A491 to Stourbridge. After Kingswinford look out for the Redhouse Glass Cone on the left, then the VW dealer on the right immediately before The Hollies.

Parking: turn through the gates and into the Lace Guild car park. Please do not park outside as it is a private car park and does not belong to us.

Bus The Hollies can be reached by bus from Wolverhampton or Stourbridge. The No. 256 bus runs every 30 minutes between the stations of the two towns — ask for Chemix or the VW Garage — exact fare is needed. Journey time from Wolverhampton is approx 45 minutes, 10 minutes from Stourbridge. Other buses run from Stourbridge past The Hollies: the 16 and the 17 run every 15 minutes between them.

Rail There are frequent rail services from Birmingham New Street to Wolverhampton, and some indirect services from New Street to Stourbridge Junction (change at Smethick Galton Bridge), with more frequent direct services from Moor Street and Snow Hill stations. Change at Stourbridge Junction for Stourbridge Town, then take a bus to reach The Hollies.


Visitors with a physical disability The Exhibition Room and Library are on the ground floor. There is an entrance with a level path for wheelchairs at the back of the building. Please phone if any other assistance is needed, e.g. reserved parking space. We have a downstairs toilet available for access. The Reference Library, Archive and Reserve Collection are on the first floor and are currently closed. Arrangements can be made for research students.


Visitors with impaired hearing  An information sheet for visitors with hearing loss will be given on entry. Paper and pencil will be provided if required to enable communication. Arrangements can be made for signed support for group visits.

Visitors with impaired vision Information and exhibition lists are available in large print. All Lace Guild forms and information sheets can be copied to a larger size and magnifying lenses provided on request. Visitors with a visual impairment can be guided round the building and furnished with items that can be handled.